Network ’06/07 Prime-Time Schedule Study
The report contains the following:
1. Analysis and Executive Summary
A presentation-ready PowerPoint with high level analysis, charts, and graphs. Provides background and night-by-night highlights.
2. Interactive Dashboard - data display
With the click of an interactive button, immediately see
each night's schedule with preference percentages displayed for the
selected demographic group (26 demos are provided). Winning shows are highlighted for each time-period, as are programs within three percentage points.
Easily toggle between Fall and Spring line-ups. In addition to standard age, gender, race, region, and upscale income and education breaks, data are available for people who go out to the movies, and for new modern-media categories (people who order VOD, are early adopters of television shows, view video online, and download video).
To see a demonstration of the interactive Dashboard capabilities with partial data from one day, contact a Phi Power representative by phone (310 457 2355) or by
email for a login access code then go to this
demonstration link.
3. Supporting Data
Complete sets of data in Excel and Word, for the combined sample, and the separate A- and B-Samples.
