Areas of expertise...
PhiPower builds custom market research surveys to gather valuable intelligence from diverse sampling targets which help guide business decisions for corporations and legal disputes. Our ability to customize as needed empowers unique ways to connect with diverse audiences and capture attention with increased engagement.
B2C and B2B Research
“We cannot solve our problems with the same thinking we used when we created them.”
- Einstein
We serve research departments in corporations, non-profits, and other entities in need of accurate research to guide their products, services, or media disseminations. For more than 18 years, PhiPower has supplied its proprietary techniques for companies that need market research that goes beyond their inhouse capabilities. Anyone can collect data but knowing how to extract meaning is where the true knowledge lies.
Legal Support Research
PhiPower supplies expert research that provides the validation to close legal cases.
PhiPower has supplied litigation research for over 100 cases that have appeared in federal and state courts. Our methodology has had to pass very high standards to be accepted in court and has been critical in winning many cases, some as high as $750M. Working with expert witnesses and legal teams, our techniques from sampling to fielding to analysis are highly scrutinized, and we are often required to appear in court or deposition.
In a published 2020 order, a federal court denied a motion to exclude John Burshek’s consumer survey under Daubert (Navarro v. Procter & Gamble, S.D. Ohio). In a 2019 fee order, a second federal court stated that it had relied on PhiPower’s genericism survey and allowed PhiPower’s costs (Tiffany v. Costco, S.D.N.Y.; the judgment was later vacated on other grounds and the case settled). Burshek is listed as a trial witness at a 2023 federal jury trial (Watkins v. McCormick, D. Minn.), and a 2015 expert report names PhiPower as the fielding subcontractor and describes its quality-control regime (Pinterest v. Pintrips, N.D. Cal.).
In a published 2020 order, a federal court denied a motion to exclude John Burshek’s consumer survey under Daubert (Navarro v. Procter & Gamble, S.D. Ohio). In a 2019 fee order, a second federal court stated that it had relied on PhiPower’s genericism survey and allowed PhiPower’s costs (Tiffany v. Costco, S.D.N.Y.; the judgment was later vacated on other grounds and the case settled). Burshek is listed as a trial witness at a 2023 federal jury trial (Watkins v. McCormick, D. Minn.), and a 2015 expert report names PhiPower as the fielding subcontractor and describes its quality-control regime (Pinterest v. Pintrips, N.D. Cal.).
